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When Larry’s father Joe Noto passed in 2015, Larry made the decision to leave his Baltimore tourism marketing career, take over the store and keep his father’s legacy alive.
Larry – with the help of his family and Music Land team – oversaw a complete transformation of the store – from modernizing the operations to refreshing the brand and marketing assets to a total renovation of the store. The renovation saw an addition of a humidity-controlled acoustic room, group classroom and a performances space (Music Land Live!) which hosts open-mic nights, concerts and special events.
The store was named a "Top 100 Music Dealer" and winner of "Best Store Turnaround" in the music industry by the National Association of Music Merchants (NAMM).
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